BRAND
CULTURE
品牌文化
贝斯特核心理念
Brand Philosophy
办学理念 PHILOSOPHY

爱、平等、关怀 Love, equality and care
爱,是我们一切行为的原动力。
作为教育工作者,我们珍爱自己,热爱生活; 我们热爱教育事业,关爱每个孩子。
平等,是我们基于尊重的互动方式。
开启每段对话,我们都将平等放在心中。 让员工之间、老师与学生之间、老师与家长之间、 学生之间都能彼此尊重,有效沟通。
关怀,是我们异位而处的思考与行动方式。
因为有爱,我们才能异位而处、互相关怀, 我们营造的教育氛围才是温暖的。

Love is the driving force behind all our actions. As educators, we cherish ourselves and love life; we hold a deep affection for the field of education and care for every child.

Equality is the foundation of our interactions based on respect. In every conversation, we prioritize equality, fostering mutual respect and effective communication among employees, teachers and students, teachers and parents, and among students themselves.

Care is our reflection and action of putting ourselves in others’ shoes. It is through love that we are able to empathize, to consider from others’ perspectives, and to mutually care. This is what creates a warm educational atmosphere at Best.

核心价值观 VALUE

自我成长,终身学习
Self-growth, lifelong learning

我们力求打造能够自我成长、终身学习的教师团队与管理团队,引领贝斯特的学生成为不断自我更新的终身学习者。

We strive to build a team of teachers and administrators who embrace self-growth and lifelong learning, fostering a vibrant and intelligent educational institution. Only through continuous self-improvement can our educational team lead Best's students to become lifelong learners.

使命 MISSION

用贝斯特的特色教育培养出品格健全、与时俱进的个体;让每个贝斯特学生适材适所,成为最好的自己。

Our mission is to cultivate individuals of strong character and contemporary relevance through Best's distinctive education. We aim to help each Best student find their rightful place and become the best version of themselves.

愿景 VISION

遵循教育规律,不忘初心,成为一所经得起时间考验的百年院校。

Guided by educational principles, we remain true to our original intentions, aspiring to become a century-old institution that withstands the test of time.

贝斯特视觉形象
Brand Visual Identity
  • 羽毛笔意味着学生踏进贝斯特的起点

    The quill signifies students embarking
    on their journey at Best.

  • BEST,意味着贝斯特团队全力以赴给孩子提供最好的教育
    同时,贝斯特要教会学生认识自我经营自我,做最好的自己

    “BEST” signifies the unwavering commitment of the
    Best team to provide children with the finest education.
    At the same time, Best aims to teach students
    self-awareness and self-management,
    enabling them to become their best selves.

  • 学士帽意味着贝斯特学生毕业的里程碑

    The graduation cap signifies the milestone of
    achievement for Best students upon graduation.

标准色
Standard color

贝斯特教育信念的永恒与初心(蓝色是光的三原色之一,意味着贝斯特在教育上坚守初心不言弃)。

Representing the eternal and original belief of Best’s educational philosophy (blue being one of the primary colors of light, signifying Best’s steadfast commitment to its educational mission).

贝斯特孩子们的纯真与明亮。

Symbolizing the innocence and brightness of Best’s children.

贝斯特对教育的真心与热爱。

Reflecting Best’s sincere dedication and passion for education.

机构图腾
Patterned Graphics

贝斯特经典图腾,采用红、白、蓝机构标准色,将大小不同的星星图案相互叠加、嵌套,呈现出一副活力四射的几何图案。

星星的不同大小代表了孩子们在贝斯特学习的不同阶段,他们在贝斯特的成长被一点一滴地记载,如星空一般绚丽。

Best's iconic totem incorporates the standard colors of red, white, and blue. It features stars of varying sizes layered and nested, forming a vibrant geometric pattern. The differing sizes of the stars symbolize the various stages of children's learning journey at Best. Their growth at Best is documented, akin to the brilliance of stars in the night sky.

机构工装
Faculty and Staff Uniform

贝斯特全体教职员在校统一穿着工装,展现出专业、认真的工作形象,让老师和孩子信赖。

Every member of the Best team wears uniform on campus, presenting a professional and dedicated work image that fosters trust among both teachers and children.

夏季工装将Logo翻转、重复,相连的羽毛如贝斯特人手牵着手,携手往前走,象征着贝斯特人同心向前、不断更新的教育精神。

The summer uniform creatively reverses and replicates the logo, arranging it in an unconventional pattern, symbolizing the ever-refreshing educational ethos of the Best community.

冬季工装正面的logo与背面的“爱、平等、关怀”图腾,一前一后,以心相连,提醒着我们作为贝斯特人,要始终坚守办学理念,不忘初心。

The winter uniform displays the logo on the front and the "Love, Equality, Care" emblem on the back, united by the heart. This serves as a constant reminder to us, as part of the Best community, to uphold our educational principles and stay true to our original intentions.

机构吉祥物
Institutional Mascots

贝斯特的吉祥物是一对大象,其姓名寓意、造型设计,结合了机构的办学理念、教育使命,他们是贝斯特专属的精神图腾,为贝斯特带来吉祥和好运。

Best's mascot is a pair of elephants. The symbolic meaning of their names, and design integrate the institution's educational philosophy and mission. They serve as Best's unique spiritual totem, bringing auspiciousness and good fortune.